PV Body publishes evidence-based guides on nutrition, training and recovery, and sells a small selection of products and courses.
How we decide what to publish
Most fitness content repeats whatever sounds convincing. We start from the data, and we publish the answer even when it undercuts what we sell.
Three examples from our own articles:
Pistachios are marketed as the skinny nut on a five-calorie difference against almonds. Almonds actually win on fiber and calcium.
Six weeks of abdominal training, seven exercises, five days a week produced zero abdominal fat loss in a controlled trial (Vispute et al., Journal of Strength and Conditioning Research, 2011). Crunches build muscle. They do not reduce the fat covering it.
Wearables measure heart rate to within about 5 percent, but energy expenditure estimates were off by 27 percent to over 90 percent in Stanford testing (Shcherbina et al., 2017). Trust the heart rate, ignore the calorie number.
Sourcing
Every figure traces to something you can check: USDA FoodData Central, named studies with journal and year, the Compendium of Physical Activities, Cochrane reviews. Where the evidence is mixed, we say it is mixed rather than picking the convenient side.
We do not publish medical advice. An article informs; it does not replace a clinician.
Who this is for
People who train two to four times a week, cook quickly, and have no patience for nutrition folklore. Practical detail over theory, and a clear statement when something does not work.
How we make money
Through products and courses. That is exactly why our articles also name what is not worth buying. A site that never tells you to skip something is not informing you.